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Professional Certificate in Digital Marketing

Become a Digital Marketing expert with the help of the professional certificate, offered by IMT Ghaziabad in collaboration with Simplilearn. Get a holistic understanding of the digital marketing field by exploring topics like SEO, Social Media, PPC, Web Analytics, and Marketing Analytics.

In collaboration with

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Next Cohort starts: 21 Jun, 2022

Limited no. of seats available

Program Duration: 5 months

At 5-10 hours/week

Online Bootcamp

Learning Format

Why Join this Program

IMT Ghaziabad Advantage

IMT Ghaziabad Certificate and Associate Alumni Membership + Live classes by IMT faculty

Meta Alignment

Meta Exam Voucher worth $99; Expert sessions and AMAs by Meta Blueprint trainers

LevelUp Sessions

Attend sessions by the world’s leading experts like Mollie Spilman and Dorie Clark

Job Assistance

Resume assistance, career mentoring, and job portal access

Program Overview

The Professional Certificate in Digital Marketing by IMT Ghaziabad grooms you to become a Digital Marketing expert through a comprehensive curriculum exploring all the different facets of digital marketing. It trains you on the latest digital marketing tools, and how to apply them for maximum results.

Key Highlights

  • Digital Marketing certificate from IMT Ghaziabad
  • Live classes delivered by IMT faculty
  • Master sessions and Ask Me Anything sessions by Meta Blueprint Trainer
  • LevelUp sessions from Mollie Spilman, Shane Snow, and Dorie Clark
  • Simplilearn's JobAssist helps you get noticed by top hiring companies
  • IMT Ghaziabad Associate Alumni status
  • Meta Certified Digital Marketing Associate Exam Voucher worth USD $99
  • Capstone projects from 5 domains and 25+ hands-on course end projects
  • 8X higher live interaction with live online classes by industry experts

Program Advantage

This Professional Certificate in Digital Marketing leverages IMT Ghaziabad’s academic excellence and Simplilearn’s unique bootcamp approach.

COLLABORATING WITH IMT GHAZIABAD

The Professional Certificate in Digital Marketing is in collaboration with IMT Ghaziabad — AACSB accredited B-school often counted amongst the finest in the country. Its focus is designed to develop future leaders of the business world through innovation, execution, and social responsibility.

Upon completion of this program, you will receive
  • Digital Marketing certificate from IMT Ghaziabad
  • IMT Ghaziabad Associate Alumni status
  • Live classes and interaction with IMT’s top faculty
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SIMPLILEARN JOBASSIST PROGRAM

JobAssist is an India specific partnership with IIMJobs.com supporting certified learners looking for a new career.

IIMJobs Pro Membership for 6 months
Resume assistance and career mentoring
Interview preparation and career fairs

Program Details

Explore different concepts of Digital Marketing like Search Engine Optimization (SEO), Social Media, Pay-Per-Click (PPC), Website Conversion Optimization, Web Analytics, Marketing Analytics, Content, Email and Mobile Marketing in this course.

LEARNING PATH

  • Understanding business analysis
  • Get to know current market competitiveness
  • Customer behaviours and niche identification
  • What is website designing?
  • Fundamentals of website designing
  • Basic understanding of HTML, CSS
  • Basic ideas on the tools of website designing (WordPress, Wix & Ghost.org)
  • Detailed knowledge of the CMS (content management system)
  • Creating successful 'bread crumb trails' by designing and managing websites with content
  • Onsite SEO techniques and recommendations to boost visitors right away
  • To increase product sales conversions, mastering keywords is essential.
  • Search engine indexing recommendations for Google, Yahoo, and Bing
  • Optimizing multimedia asset uploads to boost internet visibility
  • Increasing website views by creating killer image Alt Tags
  • Keeping visitors interested by interlinking onsite content
  • Inserting anchor text to boost product and service profitability
  • Understand the importance of SEO in website ranking
  • Evaluate and improve your website's SEO
  • Build backlinks to your website at scale to increase your website's visibility on the search engine results page
  • Learning concepts about keyword research
  • reporting to improve your search performance
  • Ranking your website within the searches of Google, Bing and Yahoo
  • Learn about local content listings, such as videos.
  • Understand the fundamentals of how the world's most popular search engine, Google, operates.
  • Discover how the SEO environment is ever-changing and what to expect in the future.
  • Understand the fundamental SEO methods and approaches that are used to increase the number of organic search results for a certain website or collection of websites.
  • Learn how to avoid being penalised by Google.
  • Introduction of keywords search engines and algorithms
  • Google search algorithms
  • Search engine optimization
  • Website design and development
  • Learn Technical SEO
  • Basic on-page and off-page SEO
  • Learn SEO case Studies
  • Cookies and tracking,
  • Key terms and concepts in analytics
  • Segmentation in Google Analytics.
  • Analysing your website’s traffic
  • finding ways to improve
  • What exactly is the value of keyword research?
  • Learn how to do keyword research from the ground up.
  • Recognize the market's related niches.
  • Learn about the various Google search operators and how to apply them to your searches.
  • You may use both free and commercial tools to do keyword research.
  • Sorting and grouping your keywords is a good idea.
  • It's best to stay away from bad keywords.
  • Find easy keywords for rapid rankings.
  • Learn how to extract keywords using a number of ways.
  • Start organising your project's keywords by learning how to organise your keyword lists.
  • Learn the keyword metrics you'll need while evaluating your keywords.
  • Use and familiar with Free tools *
  • Learn SEO keywords
  • Know the page elements
  • Understand on-page SEO elements and Content Hierarchy
  • Optimize Content and Content with HTML
  • Learn how to boost conversion in SEO
  • Learn to avoid content penalty
Electives:
  • Learn how to use Google Webmaster tool
  • Get started with webmaster goodies
  • Optimise onsite SEO
  • Learn GTMetrix
  • Inner page links
  • Basics of CTR (Click through rate)
  • Understand google analytics report
  • Connect the report with webmaster
  • Compare various traffic drivers
  • Learn to develop organic traffic
  • Analyse the importance of landing page
  • Local SEO
  • Google Business Map (GBM)
  • Listing on GBM
  • Local ranking on GBM
  • Learn to implement business networking with GBM
  • Basics of ORM (Online Reputation Management)
  • Learn ORM strategies and activities
  • Manage reviews and feedbacks online
  • Tools for ORM
  • Live projects
  • Learn, comprehend, and apply Google Tag Manager is a tool that allows you to manage your
  • Tags should be deployed and tracked in Google Analytics.
  • Become an expert in Google Analytics deployment.
  • Learn how to use DataLayers.
  • Discover how to use Data Layer to keep track of certain actions.
  • Find out how to use the Facebook pixel to track YouTube videos.
  • Tags can be imported and exported from one account to another.
  • What is Black hat SEO
  • GMB methods
  • 301 redirects
  • Link building
  • Black Hat SEO tools
  • CTR manipulation
  • Learn the types of contents
  • Email marketing
  • Facebook and Instagram ad content marketing
  • Blogging
  • Connect SEO with content marketing
  • Introduction of App Store Optimization
  • Fundamentals of ASO
  • Localisation concepts
  • Analysis of ASO concepts
  • Decipher the metrics and reports
  • Learn to analyse the tool generated reports
  • Understand the importance of reports on business development
  • Use report findings in live projects

Contact Us

1032-4567-8966

Toll Free

REQUEST MORE INFORMATION

SKILLS COVERED

  • Digital Marketing
  • Content Marketing
  • Digital Marketing
  • Content Marketing
  • Digital Marketing
  • Content Marketing

TOOLS COVERED

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Program Advisor

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Prof. Sandip Mukhopadhyay (Program Director)

Associate Professor- Marketing Management, IMT Ghaziabad

Sandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.

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Prof. Sandip Mukhopadhyay (Program Director)

Associate Professor- Marketing Management, IMT Ghaziabad

Sandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.

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Prof. Sandip Mukhopadhyay (Program Director)

Associate Professor- Marketing Management, IMT Ghaziabad

Sandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.

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Prof. Sandip Mukhopadhyay (Program Director)

Associate Professor- Marketing Management, IMT Ghaziabad

Sandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.

Admission Details

APPLICATION PROCESS

The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.

Submit Application

Contact us and submit your application

Application Review

Our experts will review your application

Admission

Start the course

ELIGIBLE CANDIDATES

For admission to this Creative designing program, candidates should have:

Should have basic computer knowledge

A personal PC or laptop is needed

Must pass 10+2 or study in class 12

Wifi or net connection in the home is a must

ADMISSION COUNSELORS

We have a team of dedicated admissions counselors who are available to guide you as you apply to the program. They are available to:

  • Address questions related to your application
  • Provide guidance regarding financial aid (if required)
  • Help answer questions and understand the program

Talk to our admissions counselors now!

Admission Fee & Financing

The admission fee for this program is ₹ 50,000 (Incl. taxes) (INR #### + GST)

FINANCING OPTIONS

We are dedicated to making our programs accessible. We are committed to helping you find a way to budget for this program and offer a variety of financing options to make it more economical.

No Cost EMI

We have partnered with the following financing companies to provide competitive finance options at 0% interest rate with no hidden costs.

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Financing as low as

Rs. 3,907/month

Other Financing Options

We provide the following options for one-time payment

Internet Banking

UPI Banking

Credit card payment available

Total Admission Fees

Rs. 50,000

(Incl. taxes)

Apply Now

START APPLICATION

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PROGRAM BENEFITS

  • All the queries related to the applications will be solved
  • Guidance on financial aid will be provided
  • Full- assistance to resolve any doubts about the programs
  • Quick response from our team
  • Easy cancellation policies
  • EMI options are available

FAQs

This course is for students of 10+2 and all graduates from any specialization. Knowledge of essential after-effects or graphics will be preferable.
With the course, you’ll sharpen your skills and knowledge in Concept development, VFX Background, 3D Character Design, VFX Rig, Composition, nuke, Editing and more. You’ll learn software like Adobe Photoshop, Mocha, Silhouette, Nuke, Premiere Pro.
Clean up Artist, After Effects artist, Paint Artist, BG Prep Artist, Motion Graphics Artist, Compositor, Effects Artist, Editor and more
Yes. We’ve easy EMI options available for our students.
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FOI Works is an initiative for creating industry-ready professionals with world-class skills. At FOI, we provide professional training to your students with proper certifications and even offer letters.

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Stesalit Tower, 4th Floor, EP & GP Block, Sector V, Bidhannagar, Kolkata, West Bengal 700091

+91 6292288739

info@foiworks.com

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